Affectv provides technology services to clients that enable them to collect and use online interaction data to improve the relevance of advertising which appears on web pages. 'Interaction data' consists of anonymous information regarding the relationships between people, the website pages they visit and/or the actions they take on a website, such as sharing URLs or other content using different electronic devices such as laptops, tablets or mobile phones. For example, Affectv may collect interaction data when you visit one of our client's webpages or browse on the internet or when you interact with friends by sharing online content.
Our clients use the interaction data we capture to identify and categorise consumers who are likely to share similar interests or preferences based on observed online behavioural patterns. For example, if a person expresses an interest in comedy films, our technology would help our clients identify other people who are likely to enjoy comedy films based on similarities in interaction data between the different people. By using our technology, our clients categorize users with similar characteristics or interests, improving their ability to deliver more relevant advertising to you.
Cookies are traditionally classified into two general categories; there are session cookies and persistent cookies. Session cookies expire by the end of your browsing activity. These are mostly used to store shopping choices and enable the checkout process in online shopping. Persistent cookies are stored in a user's browser and remain there after a browsing session has ended for a longer period of time. These type of cookies are common in online and target advertising. Affectv uses persistent cookies to collect data over time and identify online behavioural patterns. You can identify our cookies in your browser as go.affec.tv. The persistent cookies we use to improve the relevancy of advertising are set to expire after 1 year. Devices on which we can place cookies include computers, laptops, mobile and tablet devices.
To find out more about cookies please visit www.allaboutcookies.org.
Affectv adheres to the principles of the EDAA OBA Framework.
Affectv maintains anonymous analytical and interaction data for up to 12 months with the aim to use it to classify users with similar characteristics or interests into general categories. After 12 months, interaction data is no longer used for these purposes, but it is used for research and statistics reporting on an aggregated basis for as long as this data is relevant.
If you would still not like to have ads tailored to your interests, please click here to opt out. This will stop you receiving ads by Affectv. If you would like to opt out of other targeted ads from other providers, please go here.
Alternatively, you can disable cookies in your internet browser (usually by selecting Tools-Options-Privacy).
But remember, cookies are used for a variety of reasons, not just online advertising, and so by deleting them you may affect your online browsing experience. Opting out of Affectv cookies does not mean you will no longer receive online advertising. It does mean that Affectv will no longer deliver ads tailored to your Web preferences and usage patterns. The Affectv Opt-out Tool is cookie-based. In order for the tool to work on your computer, your browser must be set to accept cookies. Be advised that if you change computers or upgrade or change browsers, clear or delete this opt out cookie either separately or by clearing all cookies of your browser or if you use multiple computers or browsers, you will need to repeat this opt-out process for each computer and each browser.
The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to, the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, like most companies, we cannot guarantee its absolute security.
We may share Non-PII collected via our technology with affiliated third parties, including behavioural patterns, interaction data collected as above described and general statistics. For example, we may disclose that our online advertisements offering "sports car" test drives receive more clicks than those offering "Mini Van" test drives. This information is only used in an aggregated form and cannot be used to contact or identify any person individually. We encourage our media partners and our clients to comply fully with the EU regulations and recommendations on cookies use and online privacy issued by the relevant online advertisement organisations and institutions, but we do not undertake any responsibility with regards to their policies. We strongly recommend you to read the respective Privacy Policies of any website you visit.
If you have any questions or comments about our security policies, please send us an email at firstname.lastname@example.org or write to us at: Affectv, Black & White Building, 74 Rivington Street, London, EC2A 3AY
The Affectv team.