How do SignalAds ™


Whether you are a hotel group, a tour operator or an OTA, a cruise line, airline, train travel booker or car hire provider, we can help you find new customers. We do this by predicting those in-market for your product or service and personalising the message just for them by marrying up intent signals they've exhibited and data from your product feed.

This way we ensure that the right people aren't just shown your brand message, but the exact product and service they're interested in before they've even visited your site and more often than not started searching.

Affectv - creating greater demand by
reaching customers who haven't met you yet.

WHAT WE KNOW About Travellers

Affectv"s PDP sees 1.2 million travel prospects per day

45% of car hire prospects present on a mobile or tablet device

Airline prospects capturing 60+ data points per person per day

Hotel prospects are 9x more likely to engage with wellbeing content

1 in 5 travel consumers Affectv predict to have "a high intent" purchase within a week


Using Destination Signals To Drive Sales

Thomson approached Affectv to help them understand their audience's online behaviours to enable them to match the right product to the right person in real time. Affectv aimed to reach relevant individuals who had shown an intent to travel, and engage with them at the moment they were ready to select their vacation, before they had visited the Thomson website.

An Affectv SignalAds Select unit was built, pulling in a product feed of over 90 Thomson destinations. The format also included pricing info and a call to action based on the intent signals identified by Affectv.

CLICK HERE to see Affectv's presentation of this case study at the Festival of Media Global 2015.

"Affectv's SignalAds Select solution was a brilliant and unique approach to the brief. It allowed us to differentiate Thomson by addressing new customers at scale with an offering tailored to their expectations. Delivering the right destination to the right individual in real time led to great results."
Charlie Clack, Senior Planner/Buyer, Mediacom

READ MORE Success Stories

OUR Achievements

Included in City AM's Leap 100 List of fast-moving UK companies

Ranked No. 11 on the 15th annual Sunday Times Hiscox Tech Track 100

Wired magazine's 'Europe's 100 Hottest Start-Ups'

Identified by as one of the top 15 London start-ups to watch in 2015

Announced as the UK's fourth fastest growing young technology company by The Next Web

Programme of structured engagement developing & supporting ambitious private companies through their next stage of growth

Became a member of Accelerate 250 as the UK's fastest growing business in 2013

Shortlisted for the best use of programmatic technology and the smart use of data

Drum Digital Trading (2014 & 2015)

Chosen by Silicon Valley Comes to UK for their £ 100m Revenue Club — an elite group of UK businesses with the potential to hit £ 100m revenue in under 5 years

Developing Entrepreneur of the Year Award at the WCIT Enterprise Awards

Double winner — among 100s of other non-tech businesses — at the Startups Awards; The Digital Business of 2013 and The Innovative Business of 2013

Smarta's Most Disruptive UK Startup 2011

OUR Clients