Increased Performance Comes Standard With Affectv

Three auto dealerships representing 12 different manufacturers needed to find new and effective ways to increase VCR, CTR, and audience SOV.

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Summary Circle

Goal

Three auto dealerships representing 12 different manufacturers needed to find
new and effective ways to increase their Video-Completion-RateClick-Through-Rate (VCR/CTR), and audience share of voice (SOV) for pre-roll and display advertising. 

After previously working with another programmatic partner, United Media chose Affectv to take the wheel with a focus on quality engagement over quantity.


Solution

Affectv’s challenge was to deliver exceptional performance on a complex plan
with 26 separate campaigns running across niche geographic regions. Affectv
replicated the self-serve setup in a managed service capacity by combining
3rd-party data, trading expertise, wider reach across incremental inventory
sources, and enhanced retargeting capabilities. Site pixels returned valuable data
on landing page visitation and engagement, which further informed prospecting,
look-alike modeling, and smart retargeting.


Results

Affectv exceeded each of the client’s KPIs, as well as the performance of the
previous programmatic partner. The client extended their campaigns for over
eight months, eventually moving all campaigns under Affectv’s management.

  • 233% Increase in CTR (0.5% vs 0.15% in previous partner)
  • 31% Increase in VCR (85% vs 65% in previous partner)
  • 150% Increase in Audience SOV (25% vs 10% in previous partner)
  • 23 Personalized Audiences 


Summary Circle

"We selected Affectv at a critical point to stabilize and further improve campaign performance. Their capability to combine proprietary custom audiences with the best of 3rd-party auto data has turned them into a consistent top performer for our clients."

Leigh Miller
Managing Director, United Media